strategy

All Web Developers Should Stop Doing This Immediately

Note: I wrote about practices like this here, and while I didn't discuss this explicitly, the linking strategy of pigeonholing web viewers, the practice of "Download my app" is one of the most frustrating, especially when you can't get back to your expected content easily.  Or in some cases, at all.

Christopher Mims

Pricing Technology Breakthroughs: The Glock Lesson

You have a new version of an old product, and it’s great: better functionality for most users and lower production costs than previous models. You’ve hit a technological home run. But how do you price it?

This is a nice problem to have, but it’s definitely a problem. Set your price low and you earn moderate profit margins on large volume—if the low price doesn’t spook buyers into thinking it’s a low-quality product. Price high and you earn high profit margins on low volume, as most users are slow to adopt new technology.

Bill Conerly
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