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E-mail Newsletters: Best Practices For Small Businesses

Does anyone actually look forward to e-mail newsletters? Debatable. But it doesn’t mean your business has to fall to the bottom of the e-mail heap.

Nor do those moans and groans over mean you should stop sending them. According to Exact Target data, 42 percent of subscribers are more likely to buy from a company after subscribing to their e-mails. So, it’s a safe bet for your business to continue sending out newsletters. However, it’s important to use common sense, strategic language and ethical practices in order to improve your subscription results.

Stephanie Buck Mashable
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