Does anyone actually look forward to e-mail newsletters? Debatable. But it doesn’t mean your business has to fall to the bottom of the e-mail heap.
Nor do those moans and groans over mean you should stop sending them. According to Exact Target data, 42 percent of subscribers are more likely to buy from a company after subscribing to their e-mails. So, it’s a safe bet for your business to continue sending out newsletters. However, it’s important to use common sense, strategic language and ethical practices in order to improve your subscription results.